Theodore Roosevelt Persuasive Essay Example For Students

Theodore Roosevelt Persuasive Essay THEODORE ROOSEVELTTheodore Roosevelt was more than just the 26th president of the United States. He was a writer, historian, explorer, big-game hunter, soldier, conservationist, ranchman and Nobel Peace Prize winner. It is not surprising that his life was known as The Strenuous Life. Theodore was born into a wealthy and socially prominent New York family in 1858. Although with a quick mind he was not blessed with a strong body. He suffered from life-threatening asthma attacks throughout his childhood. Spurred on by his father, Theodore began to build up his body by strenuous exercise, and by adulthood he had become a model of physical courage and toughness. Early Political Life.As a young man Roosevelt decided on a dual career; law and politics. At the time, New York politics was dominated by men involved in machine politics. We will write a custom essay on Theodore Roosevelt Persuasive specifically for you for only $16.38 $13.9/page Order now Yet he persisted in getting to know and understand them, while at the same time attending Columbia Law School. Eventually he secured the friendship of a man named Joe Murray who was able to get him nominated as a 21st District State Republican Assemblyman. Together, with Murrays contacts and knowledge of machine politics and his own family and social connections, Roosevelt was able to easily win the election. He was 23 and in Albany. Theodore served three terms in the New York Assembly. Roosevelt was a delegate to the Republican convention, and as a matter of principle he vigorously opposed the leading candidates James G. Blaine and President Arthur. Roosevelt supported a reformer, Senator George F. Edmunds. In the end Blaine won the nomination, and this put Roosevelt in a difficult position. He did not believe that Blaine was honest, yet if he followed the example of other progressives and did not support him he realized he would be through in the Republican party. He supported Blaine. When Blaine lost Theodore received no political position, and his political career was over. Ranchman Roosevelt not only suffered political defeat in 1884 but deeply personal defeats as well. On the same day both his mother and wife died. These disappointments led to a radical change in Roosevelts life. He decided to move to the Dakota Badlands to become a rancher. At the time many people thought that this was a good way to become rich. The Dakotas were not like the East life could be a little wild and woolly. Resolution of disputes was done at the end of a gun, and thieves were often hanged as soon as they were caught. Roosevelt excelled at this rough and tumble way of life and earned the respect and devotion of the men around him. Roosevelt, however, did not excel at making money. He lost about half of his entire capital in ranching. But what he gained was, in the long run, of much greater value. The men he met there were to later join the famous Rough Riders whose exploits were the major impetus to his political success. In 1886 Roosevelt returned to New York to marry a childhood friend Edith Carow. Together they had a very successful marriage and produced five children in addition to Alice, Roosevelts child by his first marriage. Politics was still the place that Roosevelt wanted to be, but there were not many opportunities since his party was out of power. In order to support his family Roosevelt spent his time writing. This was not a new vocation for Roosevelt. Equally at home hunting for a book as hunting for a bear he wrote his first book The Naval War of 1812 while in law school and running for the New York Assembly. By the end of his life he had written and published dozens of books. .ue6c999ce9839e53a9c6e2fa0f45050fa , .ue6c999ce9839e53a9c6e2fa0f45050fa .postImageUrl , .ue6c999ce9839e53a9c6e2fa0f45050fa .centered-text-area { min-height: 80px; position: relative; } .ue6c999ce9839e53a9c6e2fa0f45050fa , .ue6c999ce9839e53a9c6e2fa0f45050fa:hover , .ue6c999ce9839e53a9c6e2fa0f45050fa:visited , .ue6c999ce9839e53a9c6e2fa0f45050fa:active { border:0!important; } .ue6c999ce9839e53a9c6e2fa0f45050fa .clearfix:after { content: ""; display: table; clear: both; } .ue6c999ce9839e53a9c6e2fa0f45050fa { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue6c999ce9839e53a9c6e2fa0f45050fa:active , .ue6c999ce9839e53a9c6e2fa0f45050fa:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue6c999ce9839e53a9c6e2fa0f45050fa .centered-text-area { width: 100%; position: relative ; } .ue6c999ce9839e53a9c6e2fa0f45050fa .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue6c999ce9839e53a9c6e2fa0f45050fa .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue6c999ce9839e53a9c6e2fa0f45050fa .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue6c999ce9839e53a9c6e2fa0f45050fa:hover .ctaButton { background-color: #34495E!important; } .ue6c999ce9839e53a9c6e2fa0f45050fa .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue6c999ce9839e53a9c6e2fa0f45050fa .ue6c999ce9839e53a9c6e2fa0f45050fa-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue6c999ce9839e53a9c6e2fa0f45050fa:after { content: ""; display: block; clear: both; } READ: Quantitative Methodology For Quantitative Research Essay Reformer In 1888 Roosevelt saw his chance to jump back into politics by campaigning for the election of Benjamin Harrison. When Harrison won he appointed Roosevelt to be a Civil Service Commissioner. It was with this job and later as Police Commissioner that Roosevelt made his reputation as a reformer. At the time both the Civil Service and the New York Police Department had serious corruption problems. Roosevelt did his best to clean up the corruption and make things work fairly. For example, as a Police Commissioner he took control of the police department, reorganized it, fired corrupt policemen and used to spend his nights walking through the city looking for policemen asleep on their jobs. Nationalist In the presidential election of 1896 the Republican William McKinley ran against the Democrat William Jennings Bryan. Roosevelt campaigned hard for McKinley, and he was rewarded by the job he coveted most Assistant Secretary of the Navy. It was during this time that Roosevelt first met William Allen White, a newspaper editor from Kansas. Whites autobiography paints Roosevelts personality perfectly ..and we sat there for an hour after lunch and talked our jaws loose about everything. I had never known such a man as he, and never shall again. He overcame me. And in the hour or two we spent that day at lunch, and in a walk down F Street, he poured into my heart such visions, such ideals, such hopes, such a new attitude toward life and patriotism and the meaning of things, as I had never dreamed men had. . ..so strong was this young Roosevelthard-muscled, hard-voiced even when the voice cracked in falsetto, with hard, wriggling jaw muscles, and snapping teeth, even when he cackled in raucous glee, so completely did the personality of this man overcome me that I made no protest and accepted his dictum as my creed. Being Assistant Secretary of the Navy provided this powerful young man his first chance to act on his foreign policy ideas. Roosevelt was a strong nationalist. He believed fervently that not only was the United States on the brink of becoming a world power, but that it had a responsibility and a duty to establish U.S. supremacy. For an explanation of these views in his own words see his speech The Strenuous Life. This faith in national supremacy spawned a host of related goals. In order for the U.S. to become a world power it needed to be able to transport its military quickly between the Atlantic and the Pacific Oceans. At that time ships had to sail around the tip of South America to make that trip. If, instead, they could go through an isthmian canal it would cut weeks off the trip time. But having a canal meant that military control had to be established over the canal. To do this the United States would have to secure the Caribbean, and that in turn meant war with Spain. Spains empire in Latin America was just a sliver of what it had once been, but it still controlled Cuba and Puerto Rico. This is why Roosevelt zealously worked to promote the Spanish-American War. All wrapped around and through these ideas was the need for a strong navy. Toward this goal Roosevelt worked very hard while Assistant Secretary. He fought and pushed and prodded and on occasion was insubordinate in his efforts to strengthen the navy for war. His cause was helped enormously when the United States battleship Maine blew up in Havana Harbor on February 15, 1898. This was just the sort of incendiary event needed to push the U. S. into war. The bombing was blamed on the Spanish even though nobody really knew who or what was responsible. War was officially declared on April 21, 1898. .udb7f154efcc285df5b5f8c590f285a40 , .udb7f154efcc285df5b5f8c590f285a40 .postImageUrl , .udb7f154efcc285df5b5f8c590f285a40 .centered-text-area { min-height: 80px; position: relative; } .udb7f154efcc285df5b5f8c590f285a40 , .udb7f154efcc285df5b5f8c590f285a40:hover , .udb7f154efcc285df5b5f8c590f285a40:visited , .udb7f154efcc285df5b5f8c590f285a40:active { border:0!important; } .udb7f154efcc285df5b5f8c590f285a40 .clearfix:after { content: ""; display: table; clear: both; } .udb7f154efcc285df5b5f8c590f285a40 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udb7f154efcc285df5b5f8c590f285a40:active , .udb7f154efcc285df5b5f8c590f285a40:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udb7f154efcc285df5b5f8c590f285a40 .centered-text-area { width: 100%; position: relative ; } .udb7f154efcc285df5b5f8c590f285a40 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udb7f154efcc285df5b5f8c590f285a40 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udb7f154efcc285df5b5f8c590f285a40 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udb7f154efcc285df5b5f8c590f285a40:hover .ctaButton { background-color: #34495E!important; } .udb7f154efcc285df5b5f8c590f285a40 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udb7f154efcc285df5b5f8c590f285a40 .udb7f154efcc285df5b5f8c590f285a40-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udb7f154efcc285df5b5f8c590f285a40:after { content: ""; display: block; clear: both; } READ: Martin Luther King Jr Essay It would have never done for Roosevelt to be stuck behind a desk while a war was on. He was just itching to become a soldier. He quit the Naval Department and joined the Army as a Lieutenant Colonel. Together he and his superior officer, Colonel Wood, were responsible for raising volunteers for the 1st US Volunteer Cavalry regiment. By the time the war was over Roosevelt was the Colonel in charge, and his regiment, popularly known as Roosevelts Rough Riders, was famous. For Roosevelt the war was the event that catapulted him politically. It was only three more years until he was the President of the United States. New York Governor When Roosevelt returned from Cuba he was a national hero and political gold. Men were lining up to beg him to run for office. Tom Platt, the boss of the Republican machine in New York was no exception, except that he was not real thrilled about it. Platts political power base was big business, but here he was asking Roosevelt to run for governor a man that had an annoying tendency to do what he felt was right rather than heedlessly protect powerful business interests. Unfortunately for Platt finding a man that could actually win was a bigger problem a problem that Roosevelt could solve. When Roosevelt became governor in January of 1899 he fulfilled Platts worst expectations. He would not let Platt dominate his term or his decision making. In particularly he angered and defied Platt on the biggest issue of his term utility franchise taxes. At that time public service corporations did not pay taxes on their franchises. They did pay Platt to make sure it stayed that way. Roosevelt felt that government should not give preferential treatment to big business, and that it had an important role in its regulation. In the end Roosevelt prevailed and utility companies were forced to pay taxes. This enraged both Platt and his supporters. In a weird twist it was this anger that helped paved the way for Roosevelt to become president. In 1899 Garret Hobart, vice-president of the United States, died and in his death Platt saw his chance. He did everything he could to encourage the nomination of Roosevelt for vice-president. Others, with less selfish motivations, also thought it was a wonderful idea and applied pressure to both President McKinley and Roosevelt. Neither one of which was thrilled about the idea. McKinley had no particular interest in Roosevelt, and Roosevelts active nature revolted at the thought of having a ceremonial and impotent political position. In the end they both relented, Roosevelt accepted the vice-president nomination and their ticket went on to win the 1900 presidential election against William Jennings Bryan. Roosevelt resigned himself to being vice-president. Roosevelts next opportunity also came at the expense of another persons death. In September of 1901, less than one year into his new term, McKinley was shaking hands with the public at the Pan-American Exposition when a young man named Leon Czolgosz walked up to him and shot him twice. At first it looked like McKinley would survive the shooting, but

The Red Badge Of Courage Essays - The Red Badge Of Courage

The Red Badge Of Courage Essays - The Red Badge Of Courage The Red Badge of Courage The Red Badge of Courage is now universally recognized as a masterpiece, although when it first appeared in book form in 1896 (two months later in England than in the United States) it provoked mixed reactions. The English critics, in fact, brought it to the attention of the American public, which had generally ignored it. Those early readers who approved saw in it a "true and complete picture of war," a book which "thrusts aside romantic machinery" in favor of dramatic action and photographic revelation. Its critics attacked it for what they considered its utter lack of literary form - its "absurd similes," "bad grammar," and "violent straining after effect." Edward Garnett, however, praised its "perfect mastery of form," and Conrad, who had known Crane, said in 1926 that The Red Badge of Courage was a "spontaneous piece of work which seems to spurt and flow like a tapped stream from the depths of the writer's being," and he found it "virile and full of gentle sympathy! " while it was happily marred by no "declamatory sentiments." Throughout the first four decades of the century the book was variously praised and condemned for its naturalism or "animalism," its realism and its extraordinary style. V. S. Pritchett, writing in 1946, may be said to represent the prevailing opinion when he declares that Crane's "verisimilitude," his grasp of "human feelings," and his "dramatic scenes and portraits" give The Red Badge of Courage a place in the literature of war. It is only in the forties that serious literary analysis of the book begins. It had of course long been recognized that novels such as Zola's La Debacle and Tolstoy's Sevastopol and War and Peace had had some influence on Crane, and that he had made use of Battles and Leaders of the Civil War (which had first appeared serially in the Century Magazine) as well as accounts of particular campaigns; his brother William, for one thing, was an expert on the strategy of the Battle of Chancellorsville, and there are many parallels with this battle to be found in The Red Badge. But scholars like Pratt, Webster, Osborn, and Stallman began to call attention to the possible role played by less significant factors, like Crane's personal acquaintance with General Van Petten, an instructor at Claverack College, who might have provided him with a first-hand account of the Battle of Antietam. Crane may also have derived some less important conceptions from Civil War potboilers like Hinman's C! orporal Si Klegg or Kirkland's The Captain of Company K. Although Crane himself acknowledged an early influence by Kipling's novels, it was S. C. Osborn who pointed out that the famous "red wafer" image at the close of Chapter 9 probably had its source in Kipling's The Light That Failed, and who thereby inaugurated a discussion (maintained chiefly by R. W. Stallman) about the meaning of this image. The "wafer" may be a wax sealing wafer or it may be, as Stallman suggests, an allusion to the Christian communion wafer, but it lies at the center of the controversy concerning the alleged Christian symbolism of the novel. Discussions of the structure and total meaning of the novel date from about 1950. John Schroeder believes that Crane has not achieved a successful accommodation of antithetical elements: "War as man- made blasphemy" is not "distinguishable from nature's pattern of serene wisdom"; and he feels that the "putting off of the Old Man [by the youth] . . . is largely a matter of accident." R. W. Stallman, on the other hand, asserts that a consistent, meaningful pattern unifies the story. The Red Badge "is about the self - combat of a youth who fears and stubbornly resists change and spiritual growth. . . . Henry's regeneration is brought about by the death of Jim Conklin." Psychological and mythic criticism of a book whose action centers mainly about a "wound" was perhaps inevitable, and Maxwell Geismar (1953) explains that "Fleming's shame at his psychic wound . . . led him to yearn for the physical wound." The basic pattern of the narrative conforms to that of "acceptance after a t! rial by ordeal." Geismar further sees this as all a reflection of

Modern China Essay Example | Topics and Well Written Essays - 1250 words

Modern China - Essay Example However, things have significantly changed during the twentieth century where traditions have been greatly rejected by the Chinese. Instead, they are turning to modern life by abandoning indigenous ways of dressing and practices for the modern way of life. This paper will try to describe the meaning of a nation according to empires, outline the revolution of making a new citizen in China, implications of the same, the techniques used as well as participants of the revolution process. The nation of China was long time ago composed of small communities until when transformation took place over the nineteenth and twentieth centuries. The kind of leadership that was in place was quite different to the current one since centralization was in practice as opposed to decentralized leadership practiced today. The ruler of the state was an emperor the Son of Heaven who held the central position of cosmos (Harrison 2). Besides the emperor, there existed bureaucracy education with characteristics that clearly portrayed existence of modern China. However, it is worth noting that, the emperor was then perceived as world but not as a country. Nevertheless, this did not mean that the Qing courts could not recognize the presence of other nations since they could have negotiation with foreigners only that the negotiations could never be allowed to erase Chinese culture. Transition is no longer embraced by everyone especially illiterate ones, for example, primitive people could ea t a little human fresh but later after realizing that it was not right, some stopped the ordeal completely while others behaved as if they had stopped but still they could eat human fresh (Lu and Yang 9). The same happed during China transition where some people were ready to abandon culture and embrace new life style while others could not. However, failure to wholly allow foreign culture have impact on the Republic of China economy,

Population Changes and its Effect on Adult Education Research Paper

Population Changes and its Effect on Adult Education - Research Paper Example This specifically has become its advantage in the international trade considering that many multinational companies want to invest in China for profit maximization in particular. However, in some parts of the world, the increase of population has become a considerable problem of the government. In the case of developing countries, many people could not afford to go to school and get their degree due to the incapacity of the government to set enough budgets for free education for all. There are specifically many issues and these include socioeconomic factors that need to be faced. Maintaining a quality life in the case of highly populated nation has become a struggle especially in developing countries (Glewwe & Kremer, 2006). On the contrary, this may not be a great deal of problem in highly developed countries knowing that the government can afford to subsidize public education. However, in the case of highly populated countries, private institutions for education have become the sta ndard for quality education. Thus, these sectors are ensuring that their service is a cut above the other. This is their specific strategic move in order to entice students with their standard quality service in obtaining higher degree especially in adult education. The impact of population change on education Clearly, population change has become a considerable factor on how the system of education has been structured (Blanden & Machin, 2010; Climent, 2008). For instance, in Australia, there is a strong effort to promote standard and quality education amidst the rapidly increasing population. This has become its central focus considering that its economic standing in the world is so far one of the most great in contemporary time. The point of the country is to ensure that adult education has to be of high quality considering that the there is corresponding increase in population. However, in contrast, education in Africa for instance is remarkably poor knowing that there are other important issues that need to be addressed aside from it. There are other social issues that may be tied up to economic considerations. Food in Africa has become far more important than obtaining a degree. In line with this, it is clear enough that the country needs to focus on the problem from the basic point of view which particularly would involve population control. This example may be contrasting, but it is evident that the level of focus given on education can be influenced by population change. In the Philippines for instance, the country is currently debating on reproductive health bill. The current president of the country is very clear about its stand on the major impacts of population increase. This is the reason that he is strong in his stand for reproductive control issues. There is a need to certainly reduce the number of children that a family should have due to current status of the country. In fact, the current situation of the country is a concrete example how educ ation is compromised by high population. The government could not totally support the need of students for higher education due to high budget. The country has to allocate other budget. Thus, there are remarkable budgetary constraints. There are state universities in the country but there is always deficit on budget leading to poor educational

Information Security Management Assignment Example | Topics and Well Written Essays - 250 words - 1

Information Security Management - Assignment Example The GhostNet systems also facilitate downloading of a Trojan called Ghost Rat that enables attackers to have control of the attacked systems on a real-time basis(Villenueve & Walton, 2009). That makes monitoring and identification of security breach a complicated process. The fact that it can operate the web cameras and microphones is just beyond.The system is not able to achieve the expected security in operation especially after an attack by GhostNet since it can send email messages from the infected systems to other users alluding to be the authenticate persons. The detecting users become victims since these emails have malware spread-out to them.b)The detail in the headings below how might apply each of the SSE processes in the above diagram have helped the case study organizations to avoid their vulnerabilities being exploited?PA02-5 Assess Impact; Security Risk; Threat; VulnerabilityThe result will be forming a foundation for security that will address requirements both in the organization, meet the needs of the policies and the law. It helps achieve set security objectives in the system.PA10 Specify Security NeedsIt involves identification of particular security that affects the system in the case apart from the general threats. That will ensure that the solutions derived directly address the particular system.PA09 Provide Security InputIt ensures that the designing of the system and it's architecting is based on the security needs initially identified.

Caring for Pressure Sores in Elderly People

Caring for Pressure Sores in Elderly People 107582 Caring for Pressure Sores in Elderly People with Circulatory  Problems from Long-Term Diabetes, in Nursing Homes Pressure sores are tears or ulcerations in the skin, that occur typically in the lower half of the body over ‘bony prominences’ that support the weight of the body during lying, standing, and sitting. The most typical areas that the elderly are prone to developing pressure sores include the heel, lower legs and feet, and lower back. The majority of pressure sores occur in people aged 70 or over through age-related health and lifestyle factors associated with the elderly. a) What physical care needs do such elderly people tend to have? Damage to the skin leading to pressure sores can cause wounds of varying degrees of severity, which have the potential to become infected. Physical care through wound treatment is thus essential and so effective co-working with medical staff colleagues like the community nurses will be very important for nursing home to manage. Prescribed medications to counteract infections and topical locations in order to aid healing are all part of the care routine for those with existing pressure sores. Also within wound treatment, dressings and bandages will need to be changed according to the patients care plan in order to minimize potential for infection. Physical care routines for elderly patients in nursing homes residential care can also involve taking actions in order to minimize the risk from pressures, as well as helping residents in wound treatment as outlined above. As diabetes will often incur the symptom of more frequent need for urination, incontinence may be particularly problematic as dampness in clothing, or in bed sheets etc, is likely to cause skin irritation and thus increases the risk from pressure sore. Physical care thus needs to involve frequent toilet visits, changes to sanitary hygiene products like pads, and changing bed clothes when necessary. Avoiding plastic bed padding is also preferable as plastic will trap dampness between the skin and the plastic and so could increase irritation. Foot care is a very important physical need that elderly diabetic patients will often require help with. Due to changes to the body’s circulatory system and reducing ability of the skin to heal and renew itself (turnover of epidermis can reduce by 50% in older age), once minor foot problems like in-grown toe-nails or blisters can lead to infections and potentially gangrene (in some instances requiring amputation). Ensuring patients / residents are wearing well fitting footwear and that toe-nails are kept short should be completed by staff. This risk from pressure sores is also increased by the reduction in sensitivity that aged-skin possesses – elderly patients simply may not be able to feel that skin ulcers or pressure sores are developing until they are well advanced, and so more difficult to treat, and for the body to heal. Therefore regular checks and skin assessment in risk areas on the body such as the feet should make up an important part of the care routine for elderly patients, who may not be able to do these checks themselves, or who may not have enough skin sensitivity to be aware of these problems as they occur. b) Why do such elderly people develop bed sores? Pressure sores (also known as bed sores) will come about through changes in the skin associated with ageing, severely restricted movement, and when there the body has circulatory problems and the health outcomes associated with poor circulation. Those older patients with diabetes particularly, will often experience circulatory problems, which are then compounded by the restricted movement and general reduction in mobility involved within the aging process, which puts repeated or prolonged pressure on certain points of the skin causing wear and tear that the body is unable to cope with. Elderly patients in general are susceptible to skin damage and pressure sores through the changes to their skin that make it thinner (dermal thickness can decrease by 20%) and weaker as they get older. These processes include the ‘loss of subcutaneous tissue, diminished pain perception, decreased cell mediated immunity, slowed wound healing, and the altered barrier properties of aged skin. These biological changes to the skin have the medical implications that the body’s local inflammatory responses will diminish which slows the healing process, and sensory loss in the skin may follow. These are particular factors that expose the elderly to pressure sores. In conjunction to the risk from age-related skin changes, the high number of elderly patients who have diabetes means that compromised circulatory systems can put people at even higher risk. This happens because diabetes affects the body’s ability to effectively regulate blood as the high levels of glucose that remain in the blood begin to damage the blood vessels, and it is this process that begins to inhibit circulation of blood around the body. Over time, poor circulation can have the effect where limb extremities begin to suffer and will start to change in the sensation they arouse – a feeling that is particularly common is tingling in the lower legs and feet. A change in sensation especially within the legs can be indicative of worsening circulation which can have serious implications if a pressure sore occurs. Poor circulation compromises the healing process meaning it takes longer for wounds to heal, and leave people more susceptible to developing infections and potentially gangrene. Change in sensation is also often coupled with sensory loss, where by people may be unable to feel when they have a pressure sore, and so wounds may be left untreated for some time if not regularly checked by self or others. The restricted movement which many elderly people in care homes experience also puts them at risk. Prolonged sitting or lying for people who have difficulty walking or who are bed-bound are those that are in the highest risk group. Hip-fractures, neurological disease paralysis from conditions such as stroke are common within elderly populations and so should be monitored accordingly. Strokes are often a problem for those with diabetes due to the damage that high levels of glucose causes to blood vessels, which can eventually begin to exert on the arteries, so elderly diabetic patients may suffer immobilization and sensation loss resulting from both strokes and poorer general circulation from the diabetes. c) Describe one Clinical Skill necessary to meet the relevant physical care need(s) of the patients. Describe how this skill would be applied. Devising a repositioning (regular turning) schedule may help to alleviate the stress on certain areas of the skin for those with restricted mobility or with general immobilization. As mentioned previously, elderly diabetic patients are likely to suffer poor circulation which can lead to change in skin sensation and eventually sensory loss over some areas of skin. Through this process people may sit or lie for much longer periods of time, or be unable to move at all; so increasing the stress placed on set areas of skin – younger adults for instance typically shift their body weight every 15 minutes, even whilst asleep. Physical care should thus include assessing the repositioning needs of individual patients or residents – some documents discuss a 2-hour turning schedule as a bench mark. The time needed between movements and turning of the body may however be greater for those at higher risk of pressure sores, such as though who have severe mobility restriction or immobilization; those who have existing wounds, those on sedating medications (and therefore may reduce their movements according to when on medication and when not. Also factors like whether special mattresses or support surfaces are being used will affect the rate at which people will need to be repositioned. Skin inspection should also determine the repositioning needs of individual patient needs. Physical care routines should therefore apply repositioning by alternating residents / patients between sitting, standing, lying; particularly whether people can engage in physical activities during the day. Short walks, encouraging movement or moving residents between different rooms within residential care (such as between communal lounges, gardens conservatories etc) where possible will provide health benefits as well as reducing relief from pressure sores by shifting body weight through movement and activity. For those with severe immobilisation or those who are bed bound, rotating body weight for lying on back to sitting in bed etc should be maintained along with regular small shifts in body movement (adjusting pillow position, angle at which sitting). Written repositioning schedules are also good practice in places of residence (such as nursing homes) where multiple caring staff will be applying the turning and repositioning of the patient – this will help to ensure that the devised schedule of movements is followed. d) Supporting literature Journal Articles Pandya, N. (2003) ‘Diabetes management in long-term-care’ Caring for the Ages Vol. 4 No. 2 p21-24 Richens, Y. Stephens F. Bick, D. Morrell, C. Loftus-Hills, A. Duff, L. (2003) ‘Pressure ulcer risk assessment and prevention: Improving practice, improving care’ Clinical practice Guidelines, Royal College of Nursing. Vohra, R. McCollum, C (1994) ‘Fortnightly Review: Pressure Sores’ British Medical Journal Vol. 309 p853 857 Zulkowski, K (2003) ‘Protecting your patient’s aging skin’ Nursing Reports Nuffield Institute for Health NHS Centre for reviews and dissemination (1995) ‘The prevention and treatment of pressure sores: How useful are the measures for scoring peoples risk of developing a pressure sore?’ Effective Healthcare Bulletin Internet resources www.helptheaged.org.uk www.nelh.nhs.uk

Equal But Different Essay -- essays research papers

For centuries blacks have suffered discrimination from the white society. They were thought to be uncivilized because of their dark skin color. Today, discrimination against skin color no longer exists legally in the United States. Public schools and workplaces are mixed with a variety colors and races from different countries. Though, it may seem that skin color doesn’t matter in society, the majority of society only make close friends or marry someone from their own race. Most of these feelings towards another of a different skin color are deeply rooted in our minds from previous generations. Their mentality prevents them from behaving the same. Difference in behavior from a multicolored society is evident in schools, in society, and in television. Most teenagers only hang around people from their own race. There is evidence of this in the school cafeteria. The cafeteria is split up in two parts. On one side, black teenagers eat with their same-colored friends. On the other side, whites and latinos sit separately in their own tables. Someone might say, â€Å"Well, that group sits apart from the other because they don’t speak the same language as the other group†. You mean to tell me that no black or latino can speak English. If skin color doesn’t matter then why doesn’t everyone sit together at lunch? When everyone is growing up they imagine themselves getting married to someone perfect with their skin-color. With a few exceptions, the majority of the population marries someo...

The Host Prologue: Inserted

The Healer's name was Fords Deep Waters. Because he was a soul, by nature he was all things good: compassionate, patient, honest, virtuous, and full of love. Anxiety was an unusual emotion for Fords Deep Water. Irritation was even rarer. However, because Fords Deep Water lived inside a human body, irritation was sometimes inescapable. As the whispers of the Healing students buzzed in the far corner of the operation room, his lips pressed together into a tight line. The expression felt out of place on a mouth more often given to smiling. Darren, his regular assistant, saw the grimace and patted his shoulder. â€Å"They're just curious, Fords,† he said quietly. â€Å"An insertion is hardly an interesting or challenging procedure.† â€Å"Any soul on the street could perform it in an emergency. There is nothing for them to learn by observing today.† Fords was surprised to hear the sharp edge marring his normally soothing voice. â€Å"They've never seen a grown human before,† Darren said. Fords raised one eyebrow. â€Å"Are they blind to each other's faces? Do they not have mirrors?† â€Å"You know what I mean ?C a wild human. Still soulless. One of the insurgents.† Fords looked at the girl's unconscious body, laid out facedown on the operating table. Pity swelled in his heart as he remembered the condition the poor, broken body had been in when the Seekers had brought her to the Heeling facility. Such pain she'd endured Of course she was perfect now ?C completely healed. Fords had seen to that. â€Å"She looks the same as any of us,† Fords murmured to Darren. â€Å"We all have human faces. And when she wakes up, she will be one of us, too.† â€Å"It's just exiting for them, that's all.† â€Å"The soul we implant today deserves more respect then to have her host body gawked at this way. She'll already have far too much to deal with as she acclimates.† â€Å"It's not fair to put her through this.† Bythis, he did not mean the gawking. Fords heard the sharp edge return to his voice. Darren patted him again. â€Å"It will be fine. The Seekers needs information and-â€Å" At the wordSeeker, Fords gave Darren a look that could only be described as a glare. Darren blinked in shock. â€Å"I'm sorry,† Fords apologized at once. â€Å"I didn't mean to react so negatively. It's just that I fear for this soul.† His eyes moved to the cryotank on its stand beside the table. The light was a steady, dull read, indicating that it was occupied and in hibernation mode. â€Å"This soul was specially picked for the assignment,† Darren said soothingly. â€Å"She is exceptional among our kind ?C braver than most. Her lives speak for themselves. I think she would volunteer, if it was possible to ask her.† â€Å"Who among us would not volunteer if we were asked to do something for the greater good? But is that really the case here? Is the greater good served by this?† â€Å"The question is not her willingness, but what it is right to ask any soul to bear.† The Healing students were discussing the hibernating soul as well. Fords could hear the whispers clearly: their voices was rising now, getting louder with their excitement. â€Å"She's lived on six planets.† â€Å"I heard seven.† â€Å"I heard she never lived two terms as the same host species.† â€Å"Is that possible?† â€Å"She's been almost everything. A Flower, a Bear, a Spider-â€Å" â€Å"A See Weed, a Bat-â€Å" â€Å"Even a Dragon!† â€Å"I don't believe it ?C not seven planets.† â€Å"At least seven. She started at the Orgin.† â€Å"Really? The Orgin?† â€Å"Quiet, please!† Fords interrupted. â€Å"If you cannot observe professionally and silently, then I will have to ask you to remove yourselves.† Abashed, the six students fell silent and edged away from another. â€Å"Let's go on with this, Darren.† Everything was prepared. The appropriate medicines were laid our beside The human girl. Her long dark hair was secured beneath a surgical cap, exposing her slender neck. Deeply sedated, she breathed slowly in and out. Her sun-browned skin had barely a mark to show for her accident. â€Å"Begin thaw sequence now, please, Darren.† The gray-haired assistant was already waiting beside the cryotank, his hand resting on the dial. He flipped the safety back and spun down the dial. The red light atop the small gray cylinder began to pulse, flashing faster as the seconds passed, changing color. Fords concentrated on the unconscious body: he edged the scalpel through the skin at the base of the subject's skull with small, precise movements, and then sprayed the medication that stilled the excess flow of blood before he widened the fissure. Fords delved delicately beneath the neck muscles, careful not to injure them, exposing the pale bones at the top of the spinal column. â€Å"The soul is ready, Fords,† Darren informed him. â€Å"So am I. Bring her.† Fords felt Darren at his elbow and knew without looking that his assistant would be prepared, his hand stretched out and waiting; they had worked together for many years now. Fords held the gap open. â€Å"Send her home,† he whispered. Darren's hand moved into view, the silver gleam of an awaking soul in his palm. Fords never saw an exposed soul without being struck by the beauty of it. The soul shone in the brilliant lights of the operating room, brighter than the reflective silver instrument in his hand. Like a living ribbon, she twisted and rippled, stretching, happy to be free of the cryotank. Her thin, feathery attachments, nearly a thousand of them, billowed softly like pale silver hair. Though they were all lovely, this one seemed particularly graceful to Fords Deep Waters. He was not alone in his reaction. He heard Darren's soft sigh, heard the admiring murmurs of the students. Gently, Darren placed the small glistening creature inside the opening Fords had made in the human's neck. The soul slid smoothly into the offered space, weaving herself into the alien anatomy. Fords admired the skill with which she possessed her new home. Her attachments wound tightly into place around the nerve centers, some elongating and reaching deeper to where he couldn't see, under and up into the brain, the optic nerves, the ear canals. She was very quick, very firm in her movements. Soon, only one small segment of her glistening body was visible. â€Å"Well done,† he whispered to her, knowing that she could not hear him. The human girl was the one with ears, and she slept soundly. It was a routine matter to finish the job. He cleaned and healed the wound, applied the salve that sealed the incision closed behind the soul, and then brushed the scar-softening powder across the line left on her neck. â€Å"Perfect, as usual,† said the assistant, who, for some reason unfathomable to Fords, had never made a change from his human host's name, Darren. Fords sighted. â€Å"I regret this day's work.† â€Å"You're only doing your duty as a Healer.† â€Å"This is the rare occasion when Healing creates an injury.† Darren began to clean up the workstation. He didn't seem to know how to answer. Fords was filling his Calling. That was enough for Darren. But not enough for Fords Deep Waters, who was a true Healer to the core of his being. He gazed anxiously at the human female's body, peaceful in slumber, knowing that this peace would be shattered as soon as she awoke. All the horror of this young girl's end would be borne by the innocent soul he'd just placed inside her. As he leaned over the human and whispered in her ear, Fords wished fervently that the soul inside could hear him now. â€Å"Good luck, little wanderer, good luck. How I wish you didn't need it.†

Home Depot Case Study

Home Depot Case Study Home Depot Incorporation was founded in Atlanta, Georgia in the year 1978 by Arthur Blank and Bernie Marcus. Both Arthur and Bernie had been fired from a small company that dealt with home improvement products thus the decision to start a retail store providing these products. At its commencement, Home Depot had a warehouse stocked with a wide variety of home improvement products at very low prices.Advertising We will write a custom case study sample on Home Depot specifically for you for only $16.05 $11/page Learn More From then on, the company has grown to be the largest chain offering home improvement items in the world. At the start, the company grew at a much slower pace but with time the business picked and today Home Depot is a successful enterprise. With over 2,000stores across the globe, Home Depot is a booming enterprise with Lowe as its main competitor. With reference to the case study, this paper will assess Home depot’s growth strategy, i ts current business environment, the industry, competitors, the strategies used, and how the company can address the challenges it is facing. The business environment of a company includes the various aspects of its surrounding which affects the operations in one way or another. In other words, Home Depot’s business environment is a set of conditions that cannot be controlled by nature whereby these conditions affects its normal functioning. Just like any other company, Home Depot has internal and external environments. Its internal environment consists of factors like manpower, machinery, cash, and management which can be controlled by the business. Home Depot can make changes in the internal environment with respect to changes in the business’s functioning. This is evidenced by changes in the top management since the company’s inception and the growing number of its workforce and stores. From the year 1979 to the year 2006, the company’s revenue grew fr om $ 22 million to $90.8 billion respectively. When Home Depot commenced its operations up to the year 2000, one of its co-founders acted as the CEO (Hess 2). Having grown the company’s revenue tremendously, the board of directors embraced change by replacing Blank with Bob Nardelli. Having served in the military, Nardelli employed a completely different strategy. He imported manpower and ideas from the military and as a result caused culture overhaul.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Previously, Home Depot had a culture that was low profiled and collaborative but Nardelli converted it to â€Å"a culture of fear† (Hess 3). The decline in sales experienced during the 1990’s can be attributed to the form of management employed by Nardelli. Changing the decentralized strategy that paid attention to employees and more importantly to the custome rs led to the low sales. This shows that changing the internal environment of the business does affect its business’s performance in different ways. On the other hand, the external environment of Home Depot consists of factors that are beyond its control. The external environment of the business does affect its internal functioning, the strategies it employs, and its objectives as well. The operative external environment of the business consists of customers, the suppliers, competitors, market intermediaries, and the public as well. The suppliers provide the company with raw materials therefore they must be reliable to ensure success of the business. Home Depot is a multinational company operating across the globe meaning that it has multiple suppliers. Customers are constituents of the business’s external environment. Customers determine the success of the business therefore the need to tailor products that will provide maximum satisfaction. Home Depot is a large inco rporation thus its customers range from industries, wholesalers, retailers, and governmental institutions. Also, important to the external environment of the business are the market intermediaries who link the final consumers of the products to the business. Banks and other financial intermediaries, middle men, and marketing agencies fall under this category. Competitors are an important constituent of the external environment of the business as well. Each and every move which a competitor makes affects the company. Home Depot’s competitor is Lowe; with this in mind, Home Depot has to keep on adjusting according to the strategies which its competitor employs.Advertising We will write a custom case study sample on Home Depot specifically for you for only $16.05 $11/page Learn More Both Lowes and Home Depot compete in the â€Å"Do It Yourself† market for home improvement products. The merchandise offered by these two include building materials, millwork, and lumber, kitchen, plumbing, electrical, wall covering, paint, and flooring (Hess 4). The Do It Yourself strategy was first adopted by Home Depot but Lowes has always been pushed by market forces to survive the stiff competition. After conducting SWOT analysis for both companies, it is clear that they possess the same strengths even though Lowe has never out performed Home Depot. In this case, Lowe is found to have been the market leader and as a result has its loyal customers. On the other hand, Home Depot employed a better strategy of price leadership. The business took the strategy of offering the same product as Lowe but at a lower price. The public which makes up the external environment of a business consists of people who have vested interest on the operations of the business. On the macro or rather general external environment of a business, the PESTLE analysis is always carried out to establish its stand on the industry. PESTLE stands for political, economic, so cial-cultural, technological, legal, and environmental factors that make the external environment of a business. The political factor determines how a change in governmental policy can affect a business. Political factors are felt in areas like labor and environmental laws, tax policies, tariffs and trade restrictions as well as the political stability of a country. The economic environment is dynamic and it reacts to changes in politics and policies. An economy can affect a business through government spending, exchange rates, and interest rates among others. Social factors analyze how the beliefs and behaviors of the consumers affect the business. Culture, attitudes, and population constitute the social factors of the external environment.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The technological environment concentrates on the speed at which product innovations and production processes can affect the business. Ethics are important for a business for they lead the management and workforce to do what is regarded as morally right. Time and again, integrity and acting in an ethical manner have been said to be the driving forces that have contributed to Home Depot’s success. Environmental factors including the aspects of climate, climatic change, and weather which are important in the external environment of a business. Legal factors include consumer laws, discrimination laws, and employment laws. All these factors are important components of Home Depot’s external environment for they affect its operations in the short and long terms. Since the 1990s, the industry of home improvement has experienced a speedy growth. With the wealth effect, many people have invested heavily on expensive and prized possessions. Change of customer needs, increased ho using expenditure, and the internet has made the industry what it is today. In its current situation, Home Depot has employed successful business strategies that can be summed into its core values. The core values include: offering excellent service to customers, caring for the people, being ethical, shareholder value, respecting all people, giving back to the society, maintaining a spirit of entrepreneurship, and building strong and lasting relationships. The vision of stores with a wide variety of assorted products at low prices and giving customer’s excellent services has contributed to the company’s success. The greatest strength exhibited by Home Depot is its ability to listen to its customers. The company’s dedication to provide customers with an excellent service contributes to its success. The only weakness the company has is that it spends more on advertising so as to lock out its competitors. After analysis of every aspect of the company, it is clear t hat the situation that needs to be addressed by Home Depot concerns the growth strategy. Robert Nardelli’s leadership and management styles did no good to Home Depot therefore the new CEO is faced by a challenging task concerning a growth strategy. Alternative actions to address the situation There is need to change the GE style, human resource policies, accountability, technology, and operating efficiencies that were existent during Nardelli’s tenure. Nardelli significantly changed the entire culture of Home Depot through changes in merchandising, the executive, centralization, and purchasing and inventory. The founders Blank and Marcus adopted an entrepreneurial and decentralized culture that gave first priority to employees and customers. Now that Blake is facing a huge challenge of bringing back Home Depot’s credibility, he can do so by using alternative business strategies. The alternative business strategies should work on improving the current stores, div ersifying services, finding new channels, and expanding the business to the global front. The change should come from the top management then to the retailers such that they can schedule and optimize their work time. The company should put into consideration ways in which shoppers can be more efficient. This can be done through the provision of self-checkouts. The best action which Frank Blake can take is to embrace the entrepreneurial spirit so as to settle problems regarding shareholders and employees. Rethinking the current strategies will also be a good alternative. Bringing one of the co-founders of Home Depot to the management level could work well in reorganizing the business. Redirecting, reorganizing, and dis-positioning of the existing business strategies and some of its operations will be the best alternative. Redirecting the management from its current centralized nature to a decentralized one will enable the business to reach all the customers. A decentralized managemen t will allow the business time to be close to the customers and through research and development it will capture firsthand information on the needs and wants of the customers. The information provided by the store managers will aid in decision making. Again, reorganizing the business to adopt the previously used inverted pyramid will help in overcoming the challenge. The pyramid structure recognizes the people working in the stores as very important since they are the ones in close contact with the customers. Home Depot can employ the â€Å"best cost provider† competitive strategy to draw a line between the enterprise and its competitors. It is a fact that Home Depot’s competitors do offer installation services but the enterprise supposedly offers the services at affordable prices. Nardelli opted for acquisitions and mergers and through them; Home Depot has been able to outdo its competitors. This trend can be used to increase the business’s market share through the opening of more retail stores across the globe. The Do It Yourself approach coupled with differentiation and price leadership will be great alternatives which the business can take. All these alternatives will aid in satisfying the customers thus the growth of the business (Hess 6). Recommendation The best solution for this situation at Home Depot is reorganizing and redirecting the management style. Decentralizing the business like before will enable the business to reach and keep contact with all classes of its customers. Investing in technology will enable customers to order products online. The advancing technology also allows product innovation and production processes. A decentralized management system, excellent customer service, and competitive prices will keep Home Depot on top. Wide range of assorted products and excellent distribution channels will be a part of the decentralization. Ensuring that the mission and vision statements are observed will keep Home Depot on top. The core values which include: offering excellent service to customers, caring for the people, being ethical, shareholder value, respecting all people, giving back to the society, maintaining a spirit of entrepreneurship, and building strong and lasting relationships will work well in improving the situation. The vision of stores with a wide variety of assorted products at low prices and giving customer’s excellent services will aid in the decentralization. The competitive strategies to use will include differentiation and price leadership (Hess 8). The financial objectives of Home Depot include growing its revenue by a certain percentage, growing the company’s market share through acquisitions and mergers, growing the return on sales and return on investment, and a strong cash flow. Just like any other multinational company, Home Depot has an objective to be stable in the market, and having a solid balance sheet as well as a good ability to invest. The implementa tion plan for Home Depot will aid in measuring the success of the business strategies employed. The implementation plan breaks down each strategy to steps that the management can identify with. These steps are then assigned to people to suggest when each can be completed. For the implementation to be successful, the objectives should be clear, each task should be assigned with a deadline, and then progress monitored so as to achieve the intended goals and milestones (Hess 10). In summary, the implementation plan should have: objectives, the tasks to be carried out, time allocation, and then the progress. Conclusion The Home Depot incorporation was founded by Arthur Blank and Bernie Marcus in Atlanta, Georgia in the year 1978. The company has been successful since its inception due to its good management and business strategies. With over 2,000 stores across the globe, Home Depot is a booming enterprise with Lowe as its main competitor. Even though Nardelli changed the management sty le and culture of the business, Home Depot has always remained unmatched. In this case analysis, the key issue identified is poor growth strategy. With decentralization of the management, this situation can be done away with since the company will be able to keep in contact with its customers. This way, products can be tailored to give the customers maximum satisfaction hence brand loyalty. An implementation plan is important for it aids in the achievement of financial objectives as well. Hess, Edward. The Home Depot Inc. Virginia: Darden Business Publishing, 2007. Print.

Pret A Manger Internationalization strategy Essay Example

Pret A Manger Internationalization strategy Essay Example Pret A Manger Internationalization strategy Paper Pret A Manger Internationalization strategy Paper Secondly, it is interesting to study how this brand has landed to face the increasing competition on the fast food market (Eat keeps opening new stores, Struck starts selling sandwiches and even Ginsburg and MS are places where people go and buy their lunch). (Nee LEE, 2014) prà ªt A Manger is a British company created in London in 1 986 by two friends, Sinclair BECAME and Julian METCALF. Prà ªt, as this company is more commonly called, is a private company, which does not accept franchising. Prà ªt owns 335 shops all over the world, amongst which 21 3 are in the United Kingdom. The company is very profitable since the annual sales worldwide represent an amount of IEEE million. Preps customers can either eat or drink in the restaurants, either take away, or order Prà ªt delivery at home. The message Made Today, Gone today, that can be read on every Press product, sums up the mission of the company: the products sold are fresh, made from natural and good ingredients. They are ready-to-eat, known as gourmet and seen as sophisticated products, to suit the tastes of the target market. They are also convenient to satisfy businessmen and women with a tight schedule. The values of Prà ªt are quality, healthy food, ethics and sustainability. Prà ªt provides work to 7,1 00 employees. It stresses the importance of having a friendly staff. Also, to match its strong Corporate Social Responsibility, Prà ªt defends the employment of homeless people and people who come from disadvantaged backgrounds. Moreover, the company puts in place the project that consists in donating unsold sandwiches to homeless people. Prà ªt also wants to hit the environment consciousness of the customers by spreading an environmental friendly brand image. For example, in the 1 9905 they stopped using plastic boxes and started using boxes made of cardboard. So Preps target market is this following type of customers: business refashions, who are environmentally conscious, clean and sophisticate and who adopt a healthy lifestyle. (Dave WALLER, 2012) Prà ªt is a very successful brand in its national country. There are 213 Prà ªt shops in the United Kingdom and sales per store are twice as high as those of the competitors that are Costa Coffee or Struck for example. In order to understand this success since 1 986, we have been through a PESTLE analysis regarding the fast food and take-away market. Politic The British government launched a plan to fight against obesity and to spread a healthy lifestyle. Indeed, The Department of Health, in the frame of its 2013 policy of reducing obesity and improving diet, fixed the following objectives: By 2020, we want to see a downward trend in the level of excess weight in adults and a sustained downward trend in the level of excess weight in children. Lane Ellison MM, 201 3) Economic As consequence of the crisis, the purchase power decreased so people changed their consumer habits and focused on cheaper take-away options, which, therefore, became more popular. Social Prà ªt matched the populations awareness of the importance to have a healthy way f life, as the growing concern of the population about ethics and sustainability. Technology Prà ªt updated its services by offering delivery options. The use Of the Internet and therefore of the technologies to promote, communicate about the brand and enable online orders was a very efficient strategy. The companys current international operations and strategy Currently, Prà ªt A Manger is settled in the United Kingdom, in France, in the United States and in Hong Kong. Prà ªt also tried to enter the Japanese market but it happened to be a failure. Prà ªt A Manger decided to go abroad for several reasons. The main one is the dangerous expansion of strong and already global brands, such as Subways or Struck Struck is already implemented in 55 countries- that threatened prà ªt market shares. Secondly, it is naturally a profit-driven decision. By looking abroad, Prà ªt identified promising market opportunities that the United States, China or Europe represent. The final reason is the expansion in the United Kingdom that appears limited eventually. However, Clive SCHLEP, the current Chief Executive Officer of the company remains optimistic regarding the constant growth of Prà ªt in the United Kingdom. We keep on thinking that London cant take any more, he said in an article in The Guardian (Rebecca SMITHIES, 201 0), but every year we have some very strong openings. He asserts that the brand can rely on the shops opened in much crowed areas such as airport or train stations, areas where the customers that Prà ªt targets spend times every day. In 2000, Prà ªt widened its ambitions and started to expand abroad. The first foreign market the brand targeted was the United States. They opened there their first shop in New York in 2000. The main challenges were to create solid partnerships with American suppliers and to rain the New Yorker staff The US expansion was successful, thanks to the strategic alliance with McDonalds, which bought 33% of Prà ªt shares. The company benefited from the expertise, the country knowledge and the network in the food industry of McDonalds. As a result, the brand was well accepted in the new market since American and British share the same Western cultural eating habits. American associates the brand with a British image, I. E. Fast and healthy. Thus, by the end of the year 2013, Prà ªt had opened 36 restaurants in New York, 9 in Chicago and 3 in Boston (Rebecca SMITHIES, 2010). Along with its strategy to become global, Prà ªt tried to enter the Japanese market in 2002. Japan appeared as a very promising market because of its large population that easily welcomes what comes from the Western countries. Moreover, the Japanese are quality conscious consumers who spend about 20% of their budgets on food. On the other hand, entering this new market was a real challenge. As we know, many global brands have already failed in this county, such as Google, Ebay or Burger King. The mode of entry strategy was to create a 50/50 joint venture with McDonalds Japan. This strategy was legitimate regarding its success in the US. But unfortunately, McDonalds which had been present in Japan for a long time, decided to cut its prices down in 2003. Prà ªt, at a too early stage on this new market, could not follow the decision. So as a result, McDonalds announced the end of the partnership with prà ªt. Therefore prà ªt was forced to close all the shops down in 2004. (Jinee LEE, 2014) How can we explain the failure of Prà ªt In Japan? First, timing was simply wrong. In 2002, Japan had suffered from the mad cow disease, which represented a big disadvantage for a food company. Secondly, Prà ªt leaned too much on its partner. The company relied only on McDonalds arrest knowledge and information so as a consequence, it lacked of market awareness. Besides, Preps expansion on the Japanese market was too ambitious: 14 stores were opened at once, it was a gambling strategy. And finally, prà ªt had not well understood the customers expectations. Japanese customers care about the taste, the cost and the ambiance. Prà ªt sandwiches were too expansive and they did not suit the customers eating habits (Michael Fitzpatrick, 2004). The brand launched its first shop in France in Paris in 2012. Contrary to the implantation in the United States, which had been seen as fast, Prà ªt gradually expanded in France. Ahead the company made a lot of research about the French tastes to make sure that they were pin pointing the right target markets. France was a strategic market to enter because of the cultural French habit that consists in spending 30 minutes in average on lunch break to eat. In order to succeed there, Prà ªt also adapted the food offers to the French customers to their tastes. As an example, more French baguettes than British puddings Were sold in Prà ªt stores. The results were the following in France: sales were 15% higher than the average in the UK (Rose Jacobs and Jennifer Thompson, 2012). II. Three potential target markets Brazil Why this country? First of all, the group chose Brazil because the country itself is a strategic point of entrance for the Latin America at the economic, political and social levels. In the last five years, the world has been looking to this BRICE country as one of the most emergent economies in the world. With nearly 200 million people and a GAP of $2. 4 trillion and $11,875 per capita, Brazil represents the new breath of Latin America (Reuters, 2010). When it comes to a country, the group had to reflect individually about all the advantages and disadvantages of settling down the operations in Brazil. However, sooner we concluded that a country that produces one third of all the coffee produced in the world and that has maintained this position for around 150 years should be the right decision for Prà ªt A Manger. To conclude, the overview of why the group chose Brazil as one of the three target countries for Pretax Mangers expansion is becalms Brazil has been consolidated as the 7th largest consumer market in the world with $1. 37 trillion. Likely to impact? Economic Reasons The economic reasons regarding why we choose Brazil as a target country for Prà ªt A Mangers expansion were the most pondered within all the reasons u to the countrys emergent economy at all levels. Brazil is mainly characterized by a large and well-developed agricultural, where obviously the coffee beans production is included, services and manufacturing sectors. After 2010, the confidence of investors and consumers in the economy returned which resulted in an increase of the GAP growth of 7. 5% (Remuneration International, 2010) and from that time line the economic performance has been positive. Since the beginning, Prà ªt A Mangers expansion has been prudent and conscious to each country. They prefer establish in big and metropolitan cities and after depart to other places within he same country. For the company, the cities ROI De Jeanine and So Paulo are the most indicated because it is where the flow of tourists and the number of habitants is the highest in Brazil. With the objective of calling external investors and companies, the Brazilian government reduced the corporate tax rate from 34 to 25%, which is really beneficial to Prà ªt A Manger in order to generate future profits (Beseechers, 2013). Demographic and social reasons From 2013 to 2014, Brazil increased its population growth in about 0. 8% and its birth rate stands for 14. 72 births per 1 ,OHO habitants (CIA, 2014). According o the population graph, the median age for males is 29. 9 years and for the females is 31. 5 years. It is also observable on the graph that the predominant age ranges are the ones from 25 to 29 years and from 30 to 34 years, which represent the youth of the Brazilian labor force. In addition, it is important to mention that, as a result of Dilemma Rouses policies, the labor force has become more and more qualified because in a macroeconomic view Brazil wants to match the external investment requirements with a qualified labor force in order for multinational companies to settle their production lines and warehouses. Pretax Manger would have to take this point under consideration because they do not have any operations settled yet so this variable costs would affect their growth rate and the return on investment over the first years. Since 201 0, Brazil spends 5. 8% of their GAP on education (CIA, 2014) because they know that this subject will have a great impact on the countrys productivity in about 10 years and also because the youth unemployment rate is 15. 4% which is too high. Operational reasons In terms of coffee production about one third of all the coffee produced in the world is attributed to Brazil and the more cherishing thing for Brazilian is hat they have maintained this top position for around 150 years (Heritage, 2014). So, the group concluded that if our core business is based on selling coffee beverages, choosing one of the biggest coffee producers in the world could benefit the speed and the costs of the operations. As said in the previous reason, the cheap labor contributed mainly for the choosing of Brazil as a target country because prà ªt should consider the vertical integration of some coffee beans plantations and production warehouses. Since Struck entered the Brazilian coffee market they already bought mom of the biggest coffee plantations in Brazil in order to control all the process from the harvesting to the final product. Consequently, this allows them to create a monopoly in this sector becoming an entry barrier (5 forces of Porter) for potential companies that would like to enter. Since Prà ªt a Manger has the financial power to buy some coffee plantations that would facilitate them in terms of costs and of operations. Secondly, it is important to mention the recent enhancement of the Brazilian roads and train ways because the country is so big that if they were in a bad state that could affect Preps shipping of coffee and other fresh rodents creating at the same time delays on the store replacement. Sporting reasons During the 2014 summer, the world stopped to watch the FIFE World Cup in Brazil. This sporting event created a lot of revenues but also a lot of investment in infrastructures by the Brazilian government. From this experience, Brazil created infrastructures that are prepared to generate cash flows into the country. According to the Guardian, the World Cup added $13. Ban in the Brazilian GAP (Betimes, 2014) for the year. One of the reasons why prà ªt chose this country is because in 201 6 Brazil will also receive the 01 6 Olympic games in ROI De Jeanine, one of the chosen cities for Prà ªt a Manger expansion. We believe that this worldwide event that involves more sports than football will bring even more revenues because more tourists and athletes will come and consume in a more extended period of time. Coffee habits and consumer patterns In certain extent Brazil is a very interesting country regarding the customers behavior. Out-of-home consumers are looking for different types of coffee beverages, namely espressos, cappuccinos and other milk-based preparations, different from the traditional filtered coffee they usually drink t home (Brazil Bar, 2014). They are also more inclined to pay more for higher quality coffees as compared to previous years. It is because of the above- mentioned reasons that the group also chooses Brazil. In addition, their purchasing power is increasing due to the enhancement Of the standards Of life, so we expect that if Prà ªt a Manger decided to penetrate the Brazilian coffee market they would succeed in terms of cash flows growth. Canada Canada is really similar and close politically, economically and culturally to the United Kingdom (UK) and the United States (US) where PRÊT has implemented itself very successfully. That is the main reason why we have chosen to enter this specific country. Furthermore, other factors specific to Canada make this country such an interesting market to enter for PRÊT. Political factor Canada is a parliamentary democracy and a free country. The head of state is none other than Queen Elizabeth II. Therefore, Canada and the LIKE are very close politically. Economic factor Canada is a developed country with a free market that makes it easy for a foreign company to open a business in this country. Besides, the country received the highest grade of AAA by COFFEE for its risk assessment and business climate in 2014. Forbes magazine even ranked Canada as the best country for doing business in 2013. It is also one of the wealthiest countries in the world. Canadas economy is also very close to the US and the EX. ones, and especially from the UK. In fact, a free-trade agreement ACTA is to be signed within years between Canada and the European Union (Foreign Affairs, Trade and Development Canada, 2014). This will lead to even more economic relationship bet/en the two regions. And currently, the UK is one of the strongest economic partners of Canada. Finally, the cost of entering the Canada would be affordable. It will be similar to the US operation. As a result, we should gain some benefits by expanding our sales. Demographic, social and cultural factors Canada is a very big market. Currently, more than 3 million people are living in this country and 54. 5% of the population is between 25 and 64 years old which is our target age. Furthermore, an important part of Canadas population comes from England and France, so the brand is already present in the minds of potential consumers. As English and French are also both official languages, we will not have to translate our advertising for the ascription of our products in another language. Moreover, there is no specific food restriction due to religion. Lastly, obesity is quite high in Canada so it could be a good strategy for us to play our healthy fast food card. Finally, Canada is extremely close culturally to the LIST and the KICK. In fact, the Hefted cultural criterion for these three markets are, if not the same, really similar (Hefted center, 2014). This can be a real advantage for PRÊT as they can use the same strategy used in the LIKE and the US, and it is likely to be a success. Geographical factor Canada is the 2nd biggest country in the world. It has a border with the US from which more than of its population lives within km (CIA, 2013). Prà ªt is already set on the east cost of the IIS so it is a way to expand in America. There are lots of big cities in Canada as 80. 7% of the population live in a town (major urban areas in 201 1: Toronto 5. 573 million, Montreal 3. 856 million, Vancouver 2. 267 million, Calgary 1 . 16 million, Ottawa 1 . 208 million, Edmonton 1. 142 million). This is an important point as Prà ªt only opens in big cities. Consumer food and drink habits Historically, the Aborigine, English and French cultures has influenced Canada. As a consequence, Canadians are used to eat fresh and healthy food. Moreover, Canadians are huge coffee drinkers. According to the Canadian Coffee Drinking study 2013, coffee is the second most consumed beverage in 201 3 and 65% of adults seem to drink coffee regularly (Coffee association of Canada, 2013). Likely to impact? As we have seen before, the political and monetary risks are really low regarding Canada but the competition is actually quite tough. Moreover, Prà ªt will have to consider a few economic, cultural and political issues when entering the market, which are likely to impact negatively on its equines, if not considered seriously. Competitive risk First, Preps main competitor, Struck, is already very well implemented in this country (Struck, 2014). Second, a lot of coffee shops have already seized the opportunity of settling into Canada so competition is tough. Local standards of products and practices in pricing, distribution, and advertising are similar than in the US. Economical issue Currently, unemployment and poverty are quite high in Canada. In fact, 7% of the population is unemployed and 9% live under the poverty line (CIA, 2013). This could have an impact on our revenues since our products are quite expensive and since we are targeting businessmen and women. Cultural Issue There are two different cultures in Canada: a culture of Quabeck and an English Canadian culture. Hence, we may need to adapt our products differently for each of those cultures. Actually, Quabcoos seem to have better food habits than the rest of Canada (Louise Limited, 2008). Whats more, French Canadian is slightly different from the French that is spoken in France. For example, Canadian use the French word submarine when referring to what is called in France a sandwich (Doctrinaire des expressions ubcozies, 2007). That is why we cannot use the exact same marketing strategy we used in France. Political and legal issue Canada is composed Of 10 provinces and 3 territories. Each province has different registration procedures and regulation fee (CIA, 2013). Therefore, it could become really complicated to settle in different provinces at the same time. It would be the same as entering into different countries at the same time. Other issues Geography is also an issue PRÊT should consider when entering the market. The climate varies from temperate in south to sybaritic and artic in north. There are mostly plains with mountains in west and lowlands in southeast and only 4. % of the land is arable (CIA 2013). This could be a danger for the production, supply and conservation Of food. Germany Germany is one of the most developed countries in the world, from an economical, technological, political and social point of view.

PETROLEUM ENGINEERING DESIGN PROJECT Research Paper

PETROLEUM ENGINEERING DESIGN PROJECT - Research Paper Example In addition, possible consequences formation damage in well-11 in the productivity of the Wytch Farm Oil Field is also covered. The methods of treating and preventing the occurrence of formation damage are also covered in this paper. The research paper also discussed the basics of formation damage, permeability and porosity. INTRODUCTION Wytch Farm Oil Field is considered as one of the largest oil fields in Europe. The oil field comprises of three major oil reservoirs namely: Bridport Reservoir (about 2900 feet or 900 meters), Shallow Frome Limestone Reservior (about 2625 feet or 800 meters), and Sherwood Reservior (about 5200 feet or 1600 meters) (Allen, Conran, & Lesso 2007). Being large, and that it is also associated with shale and limestone its permeability is low. In order to increase the permeability of one of the wells in Wytch Farm Oil Field, a horizontal well was developed. However, according to Bennio, Thomas, Jamaluddin, Ma, & Agnew (2007), compared with vertical wells, h orizontal wells are more susceptible to formation damage. Formation damage is a condition or a process in which permeability of the oil producing formations are reduced to levels that are lower than normal (Thallak, Holder, & Gray 2003). According to Thallak, Holder, & Gray (2003), the loss lof permeability as a result of formation damage leads to a reduction in oil productivity as well as inhibits access to other oil reservoirs. Therefore, due to the fact that Wytch Farm Oil Field is susceptible formation damage it is at risk of being affected by loss of permeability and consequently reduction in production. This research paper therefore aims at studying the possibility of occurrence of formation damage in one of the wells in Wytch Farm Oil Field in the United Kingdom. The research paper will also study the possible consequences formation damage in the productivity of the Wytch Farm Oil Field. RESEARCH AIMS AND OBJECTIVES Just as earlier mentioned Wytch Farm Oil Field in the United Kingdom is one of the oil fields that is susceptible to formation damage. The two man aims of this research paper are as stated below. i. To study the occurrence of formation damage in Wytch Farm Oil Field in the United Kingdom. ii. To study the possible consequences formation damage in the productivity of the Wytch Farm Oil Field. iii. To discuss nature, methods of prevention and treatment of formation damage in Wytch Farm Oil Field in the United Kingdom. iv. To understand formation damage in general. RESEARCH METHODOLOGY In order to achieve the objectives of this research paper, the research first outlined the basics of formation damage (including permeability of the oil field). The researcher then outlined the various ways of preventing or treating formation damage. After an discussing the basics of the formation damage, these basics were applied to Wytch Farm Oil Field in an effort to study the possibility of occurrence of formation damage in Wytch Farm Oil Field in the United Kingdom. This involved studying the formation of the Wytch Farm Oil Field (including porosity and permeability the formation). A number formulas and equations were used in this research and they are as stated bel

Metal Toxicity Essay Example | Topics and Well Written Essays - 1000 words

Metal Toxicity - Essay Example Metal toxicity of water may be defined as the dissolved metal concentration per unit volume of water. Various models have been developed to predict acute metal toxicity of water. Following are the most used and most satisfactory models used for acute metal toxicity prediction: To calculate water effect ratio first of all one solution is prepared in laboratory with known toxicity and average range of pH, dissolved oxygen, temperature, and specific conductivity is calculated. After that a water sample is collected from a site whose water effect ratio has to be calculated. Metal toxicity of the site water is calculated and the values of test from lab sample and site sample are used to calculate the ratio. Free ion activity model is based on the fact that there is always equilibrium between free metal ions in a solution. This model uses Ion characteristics to predict the relative toxicity effects of metal ions. Most ion characteristics that are useful in predictive modeling of metal toxicity reflect the binding tendencies of metals to ligands (Christopher P. Tatara, Michael C. Newman, John T. McCloskey, Phillip L. Williams). The concentration of metal ions in a solution depends upon various factors such as temperature and chemistry of water. Free ion activity model predicts the metal toxicity by directly measuring the metal ion concentration in water. This model is based on the assumption that organism only responds to the free-metal ion concentration in solution, regardless of the nature of the metal complexes present in water (J. Phycol, 2005). For example in case of AgCl(s) Ag+(aq) + Cl-(aq) if the Cl- ion increase that that can be consumed by Ag+ ions the concentration of Cl- will increase in water and if the concentration of Cl- ions is lesser than that of Ag+ there will be more free Ag+ cations in the water. And if the extra Ag+ ions are not consumed by other anions available in water the Ag metal toxicity of water will increase. Biotic Ligand Model The Biotic Ligand Model (BLM) use metal speciation and the protective effects of competing cations (+ve metal ions) to predict metal binding at a surface with possibility of acute metal toxicity (e.g. gill of a fish). A legand may be defined as chemical structures that bind with another chemical or metal. It is an effective and widely used model to determine acute metal toxicity of dissolved metals. It relies on the mathematical integration of interaction of trace metal or solution phase ligands with biotic ligands i.e. the living organism exposed to the toxicity. This model analyses the ligand's interaction with living beings (biotic ligands). Biotic legand model predict the toxicity of dissolved metal according to the quantity of metal deposited on the receptor living being. Following diagram shows conceptual biotic legand model. Fig: Conceptual Biotic Legand Diagram Biotic legand model of toxicity prediction clearly shows the effect of water chemistry variation on the toxicity of metal. Water chemistry which is characterized by the dissolved hydrogen, oxygen, and carbon-di-oxide